Our Mission
we reimagine heritage through design. By transforming vintage sports memorabilia and antique textiles into luxury garments, we preserve the past while pushing it forward. Each piece tells a story—crafted with rare materials, intentional detail, and a deep respect for tradition. Our mission is to create clothing that honors legacy, sparks individuality, and stands the test of time.
our mission
At Kevin Leonel, we reimagine heritage through design. By transforming vintage sports memorabilia and antique textiles into luxury garments, we preserve the past while pushing it forward. Each piece tells a story—crafted with rare materials, intentional detail, and a deep respect for tradition. Our mission is to create clothing that honors legacy, sparks individuality, and stands the test of time.
Founder
Kevin Leonel
Founder
Kevin Leonel
Founder
Kevin Leonel
Our Journey
Our Journey
2020
The beginning
In 2020, Kevin began his brand journey by buying a sewing machine during the COVID lockdown a way to channel his creativity into a new form. Sharing his work on social media soon gained traction, sparking the growth of his unique design vision.
2020
The beginning
In 2020, Kevin began his brand journey by buying a sewing machine during the COVID lockdown a way to channel his creativity into a new form. Sharing his work on social media soon gained traction, sparking the growth of his unique design vision.
2020
The beginning
In 2020, Kevin began his brand journey by buying a sewing machine during the COVID lockdown a way to channel his creativity into a new form. Sharing his work on social media soon gained traction, sparking the growth of his unique design vision.
2021
Passion Into Partnerships
In 2021, the journey accelerated as Kevin began partnering with brands that shared his vision. The focus shifted from creating one-of-a-kind pieces to crafting truly special collections that resonate deeply.
2021
Passion Into Partnerships
In 2021, the journey accelerated as Kevin began partnering with brands that shared his vision. The focus shifted from creating one-of-a-kind pieces to crafting truly special collections that resonate deeply.
2021
Passion Into Partnerships
In 2021, the journey accelerated as Kevin began partnering with brands that shared his vision. The focus shifted from creating one-of-a-kind pieces to crafting truly special collections that resonate deeply.
2022
Icebreaker Moment
In 2022, we landed our first NHL social media collaboration, which sparked the journey into exploring the world of sports licensing.
2022
Icebreaker Moment
In 2022, we landed our first NHL social media collaboration, which sparked the journey into exploring the world of sports licensing.
2022
Icebreaker Moment
In 2022, we landed our first NHL social media collaboration, which sparked the journey into exploring the world of sports licensing.
2023
A Season of Legacy
In 2023, the now-infamous Lord Stanley Cup Jacket was created to honor the legacy of the Stanley Cup and the spirit of the NHL playoffs. That same year brought exciting collaborations with Franklin Sports and the NFL, along with exclusive stadium giftings at iconic venues like Madison Square Garden and TD Garden—further solidifying the brand’s presence at the intersection of fashion and sport.
2023
A Season of Legacy
In 2023, the now-infamous Lord Stanley Cup Jacket was created to honor the legacy of the Stanley Cup and the spirit of the NHL playoffs. That same year brought exciting collaborations with Franklin Sports and the NFL, along with exclusive stadium giftings at iconic venues like Madison Square Garden and TD Garden—further solidifying the brand’s presence at the intersection of fashion and sport.
2023
A Season of Legacy
In 2023, the now-infamous Lord Stanley Cup Jacket was created to honor the legacy of the Stanley Cup and the spirit of the NHL playoffs. That same year brought exciting collaborations with Franklin Sports and the NFL, along with exclusive stadium giftings at iconic venues like Madison Square Garden and TD Garden—further solidifying the brand’s presence at the intersection of fashion and sport.
2024
Future Forward
In 2024, we became officially licensed by the NHL, marking a major new chapter for the brand and elevating our presence within the world of sports. This moment fueled a movement one focused on creativity, storytelling, and honoring vintage elevated fashion through a modern hockey lens.
2024
Future Forward
In 2024, we became officially licensed by the NHL, marking a major new chapter for the brand and elevating our presence within the world of sports. This moment fueled a movement one focused on creativity, storytelling, and honoring vintage elevated fashion through a modern hockey lens.
2024
Future Forward
In 2024, we became officially licensed by the NHL, marking a major new chapter for the brand and elevating our presence within the world of sports. This moment fueled a movement one focused on creativity, storytelling, and honoring vintage elevated fashion through a modern hockey lens.
